"Why?" : Our Purpose & Values
OUR PURPOSE:
Why: We celebrate the vibrant spirit of Townsville and its tropical paradise, fostering community and showcasing unique local flavors.
How: We source the finest local ingredients and collaborate with the community to create exceptional experiences, prioritizing sustainability and eco-friendly practices.
What: We produce multi-award-winning gin, vodka, and pink gin, recognized both domestically and internationally, with our signature gin featured in the Garden Street Gin Club and distributed to its members across Australia.
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What is the core purpose of Tan Lines Distilling? What is the deeper reason behind why you exist beyond just making spirits?
To showcase the beauty of Townsville, highlight the amazing communities that exist and support each other and celebrate the local leaders who inspire this amazing region.
What specific actions or processes does Tan Lines Distilling take to showcase the beauty of Townsville, highlight its amazing communities, and celebrate local leaders?
By sourcing the highest-quality ingredients from around Australia, partnering with suppliers who strive to be stewards of the environment and community supporters, working with local businesses that turn our organic waste into beneficial soils for the local communities, and striving for the lowest carbon footprint possible.
What are the specific products or services that Tan Lines Distilling offers, and how do they relate to the overall purpose of celebrating Townsville and its community?
Tan Lines Distilling produces multi-award-winning spirits that have been recognized both domestically and internationally. Tan Lines's signature Gin has been featured in the Garden Street Gin Club and distributed to its members all over Australia.
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OUR VALUES:
Quality without Compromise
"We believe that the pursuit of exceptional quality is non-negotiable. From the sourcing of ingredients to the distillation process and the final product, we strive for excellence in every step. Our customers deserve nothing less than the finest spirits."
Innovation Rooted in Tradition
"We honor the rich traditions of distilling while embracing innovation. We experiment with new flavors, techniques, and ingredients, always with the goal of pushing the boundaries of what's possible in craft spirits."
Community and Collaboration
"We are deeply connected to our local community and believe in the power of collaboration. We partner with local farmers, businesses, and artisans whenever possible, fostering a network of support and mutual growth."
Sustainability and Responsibility
"We are committed to sustainable practices in all aspects of our business. We strive to minimize our environmental impact, source ingredients responsibly, and make choices that benefit the planet and future generations."
Transparency and Authenticity
"We believe in being open and honest with our customers about our ingredients, processes, and values. We strive to build trust through transparency and communicate authentically about who we are and what we stand for."
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GOALS:
Establish Tan Lines Distilling as a Premier Destination:
Transform the distillery into a sought-after destination for both locals and tourists, offering exceptional distillery tours, tastings, and unique experiences that showcase the craft of distilling and the beauty of the region.
Achieve Master Distiller Certification:
Attain the prestigious title of Master Distiller and become a recognized leader in the Australian distilling industry, contributing to industry growth, innovation, and education.
Expand Distribution and Brand Recognition:
Increase the availability of Tan Lines Distilling products throughout Queensland and Australia, expanding into new markets and becoming a nationally recognized and respected brand.
Foster a Thriving Distillery Ecosystem:
Create a sustainable and collaborative ecosystem around the distillery, partnering with local farmers, businesses, and artisans to support the local economy and promote sustainable practices.